.
The Kerala-covered Rajadhani was officially flagged off by Union Tourism Minister Kumari Selja from Delhi’s Hazrat Nizamuddin Railway Station on January 17. The train is expected to reach out to more than three crore people across 10 states, including Delhi, Uttar Pradesh, Madhya Pradesh , Andhra Pradesh, Tamil Nadu, Maharashtra, Gujarat, Goa and Karnataka, In terms of eyeballs, around 85,000 commuters use the platforms on a daily basis. Kerala is the first tourism destination in the country to do such a branding.
The train's 17 coaches depict 17 places of tourist attraction in Kerala. Some of the images include Kerala's famous houseboats, vast green paddy fields, Bharatanatyam dancers and Kathakali performers.
The train, with its new tag line, 'Chalo Kerala' in Hindi and 'Go Kerala' in English printed in white colour on these images, will journey through the heart of India for a period of six months (till June 2010).
*
No comments:
Post a Comment